My resume
This page contains an overview of all my previous work experiences, detailed descriptions around my responsibilities and a few noticeable achievements.
Benjamin van Kooten
E-commerce Professional
Haarlem, North Holland, The Netherlands
Zoetermeer, South Holland, Netherlands
- benjaminvankooten@ecomxp.nl
- 06-04-1993, Born in Delft
- +316 -16930560
- www.ecomxp.nl
- KVK: 91032490
ABOUT ME
E-Commerce professional with more than 11+ years of B2C experience within international global lifestyle brand organizations.
Passionate about E-Commerce trends and developments.
I am a motivated, creative, social, team-work oriented, data- and result driven individual with the know-how in the field of;
CRM, Loyalty, CS, CMS, NPS, SEO, CRO, SCRUM and CX.
EXPERIENCE
Founder · Freelance E-commerce Expert
EcomXP
October 2023 – Present
Available as a Freelance E-commerce Expert to consult and guide with on-site digital topics.
Ready to support and share the knowledge which I have gained over 11+ years of experience in several areas within the E-commerce landscape.
Ready to help accelerate and support your business in the following areas:
- Product Owner
- Customer Experience
- E2E Journeys · CRO
- Content Strategies · CMS · Migrations
- CRM · Membership & Loyalty
- Customer Service · NPS
- Project management
Product Owner E-Commerce
PVH (Tommy Hilfiger & Calvin Klein)
Dec 2021 – Present
- Fully responsible for the Mid-funnel areas of Tommy and Calvin Klein and continuously delivering an engaging and elevating end-to-end consumer experience through the entire journey.
(PDP, PLP, Filters, Menu Navigation, Internal search, XO and Fredhopper, SEO, Header and Footer) - Managing the SCRUM team of 3 FE devs, 1 BE dev, 2 QA engineers and 1 automation tester.
- Clear goal setting and defining the product vision to reflect the company-wide OKRs.
- Responsible for full-stack AB test developments to initiate and validate experiments.
- Own a transparent prioritized backlog in clear user stories to ensure the business goals
are developed in a timely manner w/ clear guidance for our developers. - Stakeholder management between all teams business teams & vendors.
- Enhanced the E2E journey for the Tommy Together Membership & Loyalty program
Achievements
- Elevated the TH PLP complete redesign
- Initiated multiple positive test initiatives that resulted in+€20M annual revenue
- Indexable SEO Filters +€5M annual revenue
User Experience Manager / PO
Body&Fit
Mar 2020 – Nov 2021 · 1 year 9 months
- Heading up the optimisation team and fully responsible for enhancing and continuously optimizing the customer journey on-site A/B testing using Optimizely, GA & ContentSquare.
- Accountable for supporting the design and delivery of the strategic technology roadmap for thecore e-Commerce website platform, ESP and new tools/features to the landscape.
- Own and maintain a transparent prioritized backlog in clear user stories to ensure the businessgoals are developed in a timely manner w/ clear guidance for our developers.
- Close collaboration with stakeholders and vendors to create a pipeline of innovations which drive the business forward ensuring the plans that support the technology goals and vision.
- Manage the innovation programme and add new webfeatures into the developmental roadmap.
- Accountable for supporting the design and delivery of the strategic technology roadmap for the core e-Commerce website platform, ESP and new tools/features to the landscape.
- Own and maintain a transparent prioritized backlog in clear user stories to ensure the business goals are developed in a timely manner w/ clear guidance for our developers.
- Close collaboration with stakeholders and vendors to create a pipeline of innovations which drive the business forward ensuring the plans that support the technology goals and vision.
Achievements
- Launched +60 A/B tests which have led to multiple webfeatures + CR increases
- Freshworks migration + knowledge base
- Support in 7 new market expansions
Senior Specialist Site Operations
adidas Group (adidas & Reebok)
May 2017 – Feb 2020 · 2 years 10 months
- Guide + train teams to adopt best content practices, by sharing UX knowledge based on AB testresults with stakeholders in close collaboration with UX dept to improve on-site quality.
- Advice in system improvements and functionality roll-outs and optimizing processes.
- Involved in new web features and system rollouts to ensure optimal usability for end users.
- Taking the lead in overall site and app operations. Responsible for premium-quality contentdelivery, testing and monitoring for all 38 WE adidas & Reebok websites. with SFCC + Tridion.
- Responsible for the end-to-end flow of our NPS project w/ Clicktale + Medallia & JIRA. Tracking on-site issues, solving operational defects, distribute tickets to respective teams, monitor real-time campaigns and creation of dashboard for all teams + hand-over to CS.
- Documentation of CMS tool usage.
(SFCC + SDL Tridion + Firebase app CMS) - Heavily involved in the CMS Migration from Salesforce Commerce Cloud to SDL Tridion.
Achievements
- NPS Recovery project
- SDL Tridion system improvements
- Enhanced navigation tool reduced 60% manualeffort + error free.
E-Commerce Coordinator
Calvin Klein
Feb 2016 – Apr 2017· 1 year 3 months
- Manage front-end website content UI/UX
- Fully responsible for the E-mail channel + CRM Roadmap from A to Z
- E-mail performance AB testing and improving KPIs + e-mail journeys using SFMC.
- Responsible for briefing, implementing, testing, monitoring, deploying and analysing online content + email activities 25 EU sites with IBM Websphere, Coremedia & Adobe Omniture.
- Stakeholder management with LT, legal, dev, marketing, branding, buying and 3rd parties for allon-site and e-mail touchpoints based on data, trading and marketing insights.
- Heavily involved in the CMS Migration from IBM Websphere to Coremedia.
Achievements
- Denim fit guide implementation
- IBM Websphere > Coremedia Migration
- Managing site + CRM for 25 countries
E-Commerce Employee
CoolCat Fashion BV
Aug 2014 – Jan 2016 · 2 years 2 months
- Responsible for all the content implementation for the CoolCat webshop with Magento.
- Creation, implementation and analysing a variety of e-mail activity with Copernica + GA.
- Coordinating product go-live process for all product articles + develop cross-upsell opportunities
Achievements
- Written all SEO copy for the website
- Innovated multiple e-mail templates
- Marketing communication thesis
EDUCATION
Hogeschool van Amsterdam
Bachelor Business Administration [HBO] · 2010 – 2014
Minor Management Creativity and Innovation · 2013
Propaedeutic Commercial Economics · 2012
HAVO – Christelijke Scholengemeenschap Buitenveldert · 2007 – 2010
HAVO – Linnaeus College Haarlem Spaarne ·2005 – 2006
Achievements
- ’13 – Sustainability report LaPlace – 1st place
- ’11 – Bevrijdingspop Marketing plan – 1st place
- Multiple business reports for existing clients
SKILLS
- SCRUM
- Agile
- Roadmap
- Product Discovery
- User stories
- Stakeholder management
- Campaign Management
- Content Management
- Blogging
- Copy writing
- SEO
- CMS
- Documentation
- A/B testing
- User research
- Research
- Customer Journey
- User mapping
- E-mail marketing
- Membership & Loyalty
- Customer Segmentation
- E-mail flows
- Web analytics
- Strategic marketing
- NPS
- QA
- Stakeholder management
- Leadership
- OKR frameworks
SYSTEM KNOWLEDGE
- Jira
- Confluence
- Miro
- Asana
- SDL Tridion
- Salesforce Commerce Cloud
- Magento
- WordPress
- IBM Websphere
- Coremedia
- SAP Hybris
- Firebase
- Optimizely
- Monetate
- Contentsquare
- Google Analytics
- Adobe analytics
- Medallia
- Salesforce Marketing Cloud
- Copernica
- Clang
- CanopyDeploy
- SEINō
- Freshworks
- XO
- Fredhopper
- Sleeknote
- Social media
- Canva
- MS Office
STRENGTHS
LANGUAGES
INTERESTS
- Fashion
- Martial Arts
- Music
- E-commerce
- Traveling
k
- Family
- Podcasts
- Sneakers
- Fitness
- Food
GOOD TO KNOW
- One month notice period
- Full time available 40 hours
- Driving License B
- Remote - Hybrid - Location
- Sense of humor
WHY I AM THE IDEAL CANDIDATE
Good vibes only! No matter the project complexity – there is always room for fun.
My attitude and organized way-of-working will ensure that every project delivery is handled with extreme detail.
I would like to invite you to experience what many others have experienced collaborating with me.
I don’t want to brag – so therefore check out what others have to say about previous collaborations – click HERE.
In my +10 years of experience I have experienced many projects with all different levels of complexity. This varies from – CMS Migrations, country roll-outs, localizations, integrations, web feature developments, Black Friday madness, E-mail flows, 3rd party-tool onboardings, company-wide project coordination ..and the list goes on and on…
I am confidence in my ability to adapt to the circumstances, that whatever challenge is put in front of me – will be handled professionally.
All my project involvements will be fully documented so that you can benefit from my inputs for a lifetime. This can be done by f.e. handover documentation, tutorials OR an overview of highlights and achievements. This so that new hires will always have the ability to reflect on what has happened!