CRO EXPERT
CRO EXPERT
Need a Freelance CRO Expert to help elevate your business?
Over more than 7 years I have been actively involved with A/B testing initiatives.
Over the course of my career I have been responsible for over +100 A/B test initiatives which have contributed in over 30+ M annual revenue.
Experienced in heading up and managing CRO teams and define processes and the way-of-working from ideation to the pre-test phase with eventually the monitoring phase and finally post-test phase. All Conversion rate optimization activities are defining my expertise.
HOW CAN I CONTRIBUTE AS A CRO EXPERT
I have been responsible for heading up the optimisation (CRO) team at Body&Fit and conducted over +65 test initiatives which have led to multiple webfeatures and annual revenue increases.
At Tommy Hilfiger & Calvin Klein I have conducted and been responsible for multiple A/B tests that have improved the customer journey on multiple areas of the website such as; PDP, PLP, Menu Navigation, Internal Search and Recommendation
I can add value by leading the teams and defining the way of working on incorporating the efficient way of working between multiple teams when initiating test ideas.
Loads of e-commerce experience and best-practices within the E-Commerce industry which I will be able to apply to your organization.
My goal is to make an impact and enhance the user journeys for the customres at every website that have my involvement.
I have a creative mind – and a lot of E-Commerce experience – therefore I am able to enhance user journeys throughout multiple areas of the website as – over the course of my career – I have been responsible for almost every on-site touchpoint.
- I am most confident in my abilities to define implementation plans, process and prioritization of test initiatives.
- Drive experimentation processes based on benchmarks, best-practices, competitor analysis and data.
- Identification of areas of improvements and solve problems.
As mentioned in one of the previous tabs;
- Defining processes on CRO and setting up the team to prepare for success.
- Implement E-commerce industry best-practices to your organization
- Enhancing user journeys throughout multiple on-site touchpoints
- Responsible for over +100 test initiatives in close collaboration with all parties involved (Devs, Designers, business stakeholders and analysts)
- Product discovery involvements that will result into multiple test initiatives
EXPLORE OTHER SERVICES
WHY I AM THE IDEAL CANDIDATE
Good vibes only! No matter the project complexity – there is always room for fun.
My attitude and organized way-of-working will ensure that every project delivery is handled with extreme detail.
I would like to invite you to experience what many others have experienced collaborating with me.
I don’t want to brag – so therefore check out what others have to say about previous collaborations – click HERE.
In my +10 years of experience I have experienced many projects with all different levels of complexity. This varies from – CMS Migrations, country roll-outs, localizations, integrations, web feature developments, Black Friday madness, E-mail flows, 3rd party-tool onboardings, company-wide project coordination ..and the list goes on and on…
I am confidence in my ability to adapt to the circumstances, that whatever challenge is put in front of me – will be handled professionally.
All my project involvements will be fully documented so that you can benefit from my inputs for a lifetime. This can be done by f.e. handover documentation, tutorials OR an overview of highlights and achievements. This so that new hires will always have the ability to reflect on what has happened!